Senior Paid Media Manager – Cape Town

About the role

We are looking for a Senior Paid Media Manager to lead the planning, execution, and optimisation of paid campaigns across a wide range of platforms. You will own both the technical and strategic aspects of paid media, ensuring that each campaign moves prospects through the funnel from awareness to sales‑ready leads.

Key responsibilities

• Design campaign architecture with clear funnel intent (awareness, consideration, decision) and appropriate audience, creative, and CTA for each stage.
• Identify and test new audiences, platforms, and formats to increase lead quantity and quality.
• Build retargeting and lifecycle audiences that integrate with email nurture, content offers, and sales outreach.
• Collaborate with the marketing team on lead qualification and hand‑off criteria.
• Provide creative direction for ad concepts and copy.
• Launch and manage campaigns on Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook & Instagram), Reddit, TikTok, and emerging platforms such as Chat GPT Ads.
• Set up audience targeting, bid strategies, budget pacing, and conversion tracking (pixels, server‑side, offline).
• Run structured A/B tests on copy, creative, audiences, and bidding.
• Analyse data, build reports, and continuously optimise spend toward top‑performing assets.

Required profile

• Strong hands‑on experience operating paid media campaigns across multiple platforms.
• Ability to think strategically about the marketing funnel and lead quality.
• Detail‑oriented with a data‑driven mindset.

Required skills

• Google Ads
• Microsoft Ads
• LinkedIn Campaign Manager
• Meta Ads (Facebook & Instagram)
• Reddit Ads
• TikTok Ads
• Chat GPT Ads
• Custom audience, lookalike, contextual, intent, and account‑based targeting
• Bid strategy selection and budget pacing
• GA4 analytics
• Conversion tracking (pixels, server‑side, offline conversions)
• A/B testing
• Data reporting and dashboard creation