Senior National Sales Manager – Lead High‑Performing Team

About the role

We are seeking a seasoned Senior National Sales Manager to drive revenue growth and expand market share across the country. The role combines strategic leadership with hands‑on key‑account management, requiring a strong commercial mindset and the ability to develop a high‑performing sales team.

Key responsibilities

• Lead, mentor and develop a national sales team, fostering accountability and customer focus.
• Define and execute the national sales strategy to achieve sustainable revenue and margin targets.
• Identify new business opportunities, analyse market trends and conduct customer research.
• Manage relationships with strategic customers and support major commercial negotiations.
• Maintain a disciplined sales pipeline, forecasting process and provide regular performance reports.
• Collaborate with Marketing, Product Development, Operations and Warehousing to align sales activities with business objectives.
• Contribute to pricing strategies and ensure consistent sales processes.
• Recruit, coach and evaluate sales staff through performance reviews and field support.
• Drive customer retention initiatives and stay informed on industry regulations and trends.

Required profile

• Matric with a relevant tertiary qualification.
• Minimum 8 years of commercial sales experience, including at least 5 years in a sales‑leadership role.
• Proven experience selling technical, engineered or industrial B2B products.
• Strong commercial judgement and ability to manage strategic customer relationships.
• Demonstrated success in pipeline management, forecasting and sales analytics.

Required skills

• Leadership and team development.
• Strategic sales planning.
• Market analysis and research.
• Negotiation and key‑account management.
• Sales forecasting and pipeline discipline.