Sales Development Representative (UK Market)

About the role

D2B is hiring a Sales Development Representative to drive outbound growth and pipeline creation for a UK-based health and safety consultancy that specialises in retained compliance partnerships for high-risk mid-market industries. The role is remote, based in South Africa but working during standard UK business hours and observing UK holidays.

Key responsibilities

• Outbound prospecting: work provided account lists, track HSE enforcement and hiring signals, and use tools such as LinkedIn Sales Navigator to find and engage UK prospects.
• Manage warm and inbound leads: respond quickly to web, paid search and marketing enquiries (calling inbound leads within five minutes during business hours) and follow up by phone and email.
• Re-engage and expand accounts: drive cross-selling, up-selling, retainer conversions and win-back campaigns.
• Qualify and book meetings: talk to owner-managers and operations leads, uncover pain points, qualify accounts (50-500+ staff) and schedule confirmed meetings with Business Development Managers.
• Maintain CRM and pipeline governance: record call activity, manage personal pipelines and keep opportunity data current in Pipedrive.
• Take part in weekly recorded call reviews and coaching sessions to improve pitch delivery and objection handling.

Required profile

• Minimum 5 years of dedicated B2B outbound sales development (SDR/BDR/Appointment Setter) with phone-first outreach as the main channel.
• Proven track record of meeting-booking targets and high lead-to-meeting completion rates.
• Direct experience engaging UK SME decision-makers (owner-managers, operations directors, compliance leads).
• Experience with cold/warm outreach, account research and working alongside senior closers and BDMs.
• Full-time availability during UK working hours (08:30-17:30 UK time) from South Africa.

Required skills

• Exceptional verbal articulation and polished written English suited to senior executives.
• Desired: hands-on experience with Pipedrive CRM and LinkedIn Sales Navigator.
• Desired: prior background selling compliance, HR, insurance, facilities or professional services into manufacturing, construction, warehousing or food production.