Sales and Dealer Support Manager (Africa)

About the role

The role focuses on developing and expanding a sustainable sales channel across the assigned African territory while supporting dealer performance, market share, and customer relationships. It combines strategic sales growth with dealer network management to drive overall business growth.

Key responsibilities

• Drive equipment sales growth across the assigned territory.
• Manage and support subsidiaries and independent dealers.
• Develop and implement dealer growth strategies.
• Identify and capitalize on new business opportunities.
• Manage tender, quotation, costing, and delivery processes.
• Conduct customer visits and maintain strong client relationships.
• Support marketing initiatives, demonstrations, and promotional events.
• Monitor dealer performance and implement improvement plans.
• Oversee equipment procurement and stock management.
• Develop sales forecasts, budgets, and business plans.

Required profile

• Degree in Sales and Marketing or related field.
• Valid driver’s licence and ability to travel extensively.
• 5–8 years’ experience in sales of earthmoving, construction or mining equipment.
• Proven experience in dealer management and business development.
• Strong commercial, negotiation and customer relationship management skills.
• Experience managing sales targets, budgets and profitability.

Required skills

• Sales and business development expertise.
• Dealer and channel management.
• Strategic planning and execution.
• Market analysis and trend identification.
• Customer‑focused approach.
• Strong communication and presentation skills.
• Leadership and people management.
• Financial acumen and reporting capability.
• Negotiation and relationship‑building.
• Computer literacy (MS Office).