Remote Appointment Setter for US B2B SaaS (HR/Payroll)

About the role

We are seeking a motivated Appointment Setter (SDR) to support a US‑based B2B SaaS company operating in the HR/Payroll technology space. The position is fully remote, full‑time, and focuses on outbound prospecting, lead qualification, and booking sales meetings with SMBs across the United States, initially targeting California.

Key responsibilities

• Build targeted prospect lists using Apollo.io, LinkedIn Sales Navigator, and client‑provided data.
• Conduct high‑volume cold calls, outbound emails, and social outreach to generate interest and secure meetings.
• Qualify prospects against the ideal customer profile (US SMBs with 1‑250 employees) and hand them off to Account Executives.
• Schedule and manage appointments on team calendars, ensuring clean handoffs and detailed notes.
• Maintain accurate records, pipelines, and tasks in the CRM and GoHighLevel, including workflows, sequences, and follow‑ups.
• Execute timely multi‑channel follow‑ups to maximize show rates and conversions.
• Collaborate on outreach scripts, objection handling, and value messaging, iterating based on performance data.
• Meet or exceed daily and weekly KPIs such as dials, connects, conversations, and meetings booked.
• Provide concise activity and performance reports to stakeholders while upholding data hygiene and compliance.

Required profile

• Minimum 2 years of experience in outbound sales, SDR/BDR, or appointment‑setting for B2B clients.
• Proven success with high‑volume cold calling and multi‑channel outreach in US markets.
• Excellent written and spoken English with a confident phone presence.
• Strong CRM discipline, data‑driven mindset, and KPI focus.
• Ability to work 8:00 AM–4:00 PM Pacific Time and thrive in a remote environment.

Required skills

• GoHighLevel (workflows, pipelines, sequences)
• Apollo.io (list building and sequencing)
• LinkedIn Sales Navigator
• CRM platforms such as HubSpot or Salesforce
• Google Workspace
• VoIP dialers/email outreach tools (e.g., Aircall, RingCentral)

What we offer

• Full‑time remote role with a schedule aligned to Pacific Time.
• Salary range of R14,000‑R18,000 ZAR per month (not publicly displayed).
• Structured onboarding, ongoing training, and performance‑based incentives.
• Clear growth pathways to Senior SDR, Closer, or Team Lead positions.