Regional Sales Representative

About the role

The Regional Sales Representative acts as a high‑impact territory sales specialist, expanding the retail and wholesale footprint across the tyre and fitment industry in Gauteng. The role focuses on developing new business, strengthening key customer relationships, and driving regional growth in a market with strong upward momentum.

Key responsibilities

• Identify, pursue and close new retail and wholesale opportunities to grow the regional sales footprint.
• Build and maintain long‑term relationships with tyre fitment centres, fleet operators, independent retailers, wholesalers and commercial customers.
• Drive sales execution aligned with market trends such as digital fitment solutions and growth in logistics and mining sectors.
• Promote value‑added fitment centre offerings and support expansion of regional service capabilities.
• Analyse competitor activity, pricing trends and advancements in tyre technology, including EV‑ready and smart tyres.
• Conduct territory planning, manage a sales pipeline and provide accurate forecasting and reporting.
• Represent the brand professionally at customer visits, industry events and supplier engagements.

Required profile

• Matric or B.Com degree (or studying toward a relevant business qualification).
• Minimum 10 + years sales experience, ideally with 5 + years in tyre retail, wholesale or fitment.
• Proven track record in territory growth and key account management.
• Strong understanding of the South African automotive and tyre sector.

Required skills

• Microsoft Excel
• Microsoft Word
• Microsoft Outlook
• Microsoft PowerPoint