Regional Marketing Manager - Southern, East & West Africa

About the role

Epson is looking for an experienced Regional Marketing Manager to lead its marketing strategy across Southern, East and West Africa. The role leads a regional marketing team, including Marketing Managers and a Product Marketing Manager, and works closely with Sales, Business Units, partners and regional stakeholders to turn business priorities into measurable commercial results. The workplace is hybrid.

Key responsibilities

• Lead the regional marketing strategy and annual planning across Southern, East and West Africa.
• Drive integrated B2C, B2B, product, digital, retail and channel marketing strategies.
• Oversee major campaigns, product launches, PR, social media, influencer activities, exhibitions and events.
• Strengthen collaboration with distributors, retailers and reseller partners to drive demand, engagement and sell-out.
• Partner with Sales and Product teams to align marketing priorities with commercial objectives.
• Own the regional marketing budget and ensure effective investment and resource allocation.
• Set KPIs and measure marketing performance, ROI and business impact.
• Maintain consistent brand positioning and marketing standards while adapting to local markets.

Required profile

• Significant marketing experience in South Africa, ideally including other countries or markets in Southern, East and West Africa.
• OEM marketing experience in consumer electronics or home appliances.
• Proven experience leading and developing marketing teams.
• Experience working with distributors, retailers, resellers and external agencies.
• Willingness to travel regionally, up to about 25%.

Required skills

• Strong knowledge of B2C, B2B, product and channel/trade marketing.
• Commercial mindset with experience managing marketing budgets and measuring ROI.
• Excellent leadership, communication and stakeholder-management skills.
• Ability to work across diverse markets and cultures.