Product Marketing Manager (Pipeline)

About the role

Capitec is seeking an energetic, self‑motivated Product Marketing Manager to lead cross‑functional collaboration and drive strategic marketing initiatives for its pipeline products. The role focuses on designing and executing performance‑oriented campaigns that boost audience engagement and align with the brand’s objectives.

Key responsibilities

• Lead the design, planning, and execution of integrated marketing campaigns across multiple channels.
• Drive cross‑functional collaboration with senior business stakeholders to influence strategic decisions.
• Manage campaign budgets, ensuring alignment with business objectives and ROI targets.
• Oversee multi‑media strategy, including creative development, testing, deployment, and reporting.
• Develop and implement analytical methodologies to measure campaign success and provide insights for future tactics.
• Create standardized reporting templates and contribute to monthly management reports.

Required profile

• Passion for service in the banking or financial services industry.
• Strong leadership and mentoring abilities for marketing teams.
• Excellent stakeholder engagement and communication skills.
• Ability to translate strategic objectives into actionable marketing plans.

Required skills