Product Manager – Retail Performance & Training

About the role

The Product Manager will drive retail performance and training initiatives for the Haier brand across South Africa. You will work closely with major channels, partner customers and sub‑dealers to ensure stores meet sales targets and deliver a consistent brand experience.

Key responsibilities

• Manage on‑site retail performance for Haier stores, ensuring display standards, product demonstrations and material placement are consistently applied.
• Develop and optimise training courseware, refining key selling points and creating competitive sales messaging for flagship products.
• Deliver internal training for Haier staff and business associates, and external training for customer owners, procurement managers and field service partners.
• Produce hero case studies that showcase successful store implementations and best practices.
• Design and execute retail promotion plans for key product launches (e.g., Horizon refrigerators, front‑loading washing machines) and support under‑performing stores to improve sales.

Required profile

• Minimum 2 years of relevant industry experience.
• Willingness to travel frequently to major South African cities.
• Strong learning agility, communication and problem‑solving abilities.

Required skills

What we offer

• Opportunity to shape the retail strategy of a leading appliance brand.
• Dynamic, fast‑paced environment with regional travel.