Performance Media Buyer

About the role

The Performance Media Buyer will own all paid‑media activities for proprietary B2B brands, scaling ad spend while keeping cost per qualified lead low. This remote position works on UK business hours (08:00–17:00 UK time) and focuses on end‑to‑end campaign management across Meta and Google platforms.

Key responsibilities

• Take total ownership of every ad account, rapidly scaling daily spend while maintaining cost per qualified lead.
• Manage paid traffic directly on Meta and Google, including Search, Performance Max and YouTube.
• Write briefs, craft high‑converting ad scripts, test creative hooks and offers.
• Optimize landing‑page performance and connect paid traffic to CRM data and offline conversion milestones.
• Leverage modern AI tools (Veo, Nano Banana, GPT) within the advertising workflow.

Required profile

• Minimum 3 + years of hands‑on direct‑response lead‑generation experience (B2B or B2C, non‑e‑commerce).
• Proven track record of managing £50,000+ sustained monthly spend on a single account.
• Active experience in Ads Manager within the last 12 months.
• References from a founder, CMO or growth director confirming performance.

Required skills

• Expertise with Meta advertising platforms.
• Expertise with Google Ads, including Search, Performance Max and YouTube.
• Hands‑on ad creation and scripting ability.
• Proficiency with AI tools such as Veo, Nano Banana and GPT.
• Experience linking paid campaigns to CRM data and offline conversions.