Paid Social Media Specialist

About the role

We are looking for a Paid Social Media Specialist to drive our paid campaigns on Facebook and Instagram. The role focuses on creating, monitoring and optimizing social advertising to generate leads and sales while delivering actionable insights to the team.

Key responsibilities

• Develop and implement paid social strategies on Facebook and Instagram.
• Set up campaign tracking, continuously monitor performance, test variations and optimize for maximum ROI.
• Run paid social campaigns aimed at lead generation and sales conversion.
• Report on campaign performance, providing insights and data‑driven recommendations.
• Create social media content, both written and visual, and propose new concepts to keep the audience engaged.

Required profile

• Minimum 2 years of experience managing paid digital marketing campaigns.
• Strong analytical mindset with the ability to interpret data and formulate actionable recommendations.
• Passion for digital media and a problem‑solving attitude.

Required skills

• Proficiency with AI tools or platforms.