Paid Media Specialist

About the role

We are seeking a performance‑driven Paid Media Specialist to join a high‑performing marketing team for a leading luxury brand. Reporting to the Performance Marketing Lead, you will own paid acquisition across key digital channels, using data and commercial insight to maximise ROI and generate high‑quality leads.

Key responsibilities

• Plan, build, manage and optimise paid media campaigns across Google Ads, Meta Ads, remarketing, paid search and paid social channels.
• Manage campaign budgets across channels, markets and products to maximise commercial return.
• Own ROAS and campaign efficiency, monitoring performance daily and making data‑led adjustments.
• Develop and refine targeting, keyword, audience, bidding, placement, creative, landing page and conversion strategies.
• Analyse performance to focus on revenue‑generating leads rather than volume.
• Collaborate with Sales to understand lead quality and conversion potential.
• Brief and coordinate creative assets, ensuring they align with premium brand standards.
• Work with Content, Design, SEO and Web/Tech teams to improve landing pages, copy, UX and conversion paths.
• Design structured testing programmes across creative, audiences, keywords, messaging and funnel stages.
• Monitor competitor activity, search trends and platform developments to inform strategy.
• Ensure robust tracking, UTM structures, naming conventions and reporting across advertising platforms, websites, CRM and analytics tools.

Required profile

• Performance‑driven digital marketer with strong analytical and commercial mindset.
• Ability to interpret lead quality, conversion metrics and customer value.
• Experience working closely with cross‑functional teams such as Sales, Content, Design and Tech.
• Detail‑oriented with a focus on data‑led optimisation and continuous improvement.

Required skills

• Google Ads
• Meta Ads
• Paid Search
• Paid Social
• Campaign Budget Management
• ROAS Optimization
• UTM Tagging
• Analytics Tools
• CRM Integration