Marketplace Account Manager

About the role

The Marketplace Account Manager will act as the primary point of contact for advertising clients, driving platform adoption and growth while ensuring excellent service and performance.

Key responsibilities

• Managed client relationships and served as primary contact for advertising accounts.
• Drove adoption, retention, and growth of the digital advertising platform among business customers.
• Analyzed campaign performance and sales metrics to identify trends and improvement opportunities.
• Developed strategic media plans and recommended advertising solutions to maximize client ROI.
• Identified upselling and cross‑selling opportunities to increase account revenue.
• Coordinated campaign delivery with design, marketing, commercial, and operational teams.
• Oversaw billing and payment processes to ensure timely and accurate invoicing.
• Created promotional content, case studies, and educational materials to support platform adoption.
• Facilitated training sessions, webinars, and client education initiatives on advertising best practices.
• Implemented client acquisition and retention strategies to drive business growth.