Marketing Planning & Operations Lead

About the role

The Marketing Planning & Operations Lead owns and continuously evolves the end‑to‑end marketing operating system, ensuring high‑quality, decision‑ready outputs that drive portfolio, investment and performance decisions. This role acts as the central integrator across Insights, Portfolio, Finance, Category and Commercial functions.

Key responsibilities

• Design, govern and improve the full marketing cadence (SP, AP, ICP, Fast Start) and define planning standards, frameworks and templates.
• Run the cadence to ensure on‑time, in‑full delivery, alignment and decision‑ready outputs.
• Serve as the integration hub across Marketing, Sales, Trade, Finance and Insights, translating portfolio priorities into structured planning inputs.
• Partner with Finance to align budget allocation with strategic priorities and track spend versus intent.
• Own performance governance rhythm, including reviews, optimisation cycles and reallocation decisions.
• Consolidate cross‑functional inputs into decision‑ready materials and challenge plans for gaps or misalignment.
• Drive adoption of standard frameworks, planning tools and embed data‑led, AI‑enabled approaches.
• Continuously improve planning efficiency, speed and effectiveness.

Required profile

• Bachelor’s degree in Marketing, Business, Economics or related field; MBA or equivalent is advantageous.
• 8‑10+ years of experience in marketing strategy, planning, operations or portfolio management.
• Proven track record managing end‑to‑end planning cycles in complex, matrixed environments.
• Demonstrated ability to influence senior stakeholders without direct authority.
• Experience integrating multiple inputs into structured, decision‑ready outputs and partnering with finance on budget management.

Required skills