Marketing Manager (Talent Pool)

About the role

The Marketing Manager (Talent Pool) will act as the custodian of Capitec’s integrated marketing plan, translating market insights into actionable strategies. You will advise internal stakeholders, ensuring that the right message reaches the right client at the right time across appropriate platforms.

Key responsibilities

• Develop and execute integrated marketing strategies and plans for Capitec’s products and services.
• Analyse market data, client profiling and segmentation to optimise acquisition and retention.
• Coordinate cross‑functional projects and manage campaign execution.
• Lead a marketing team, fostering collaboration and performance.
• Maintain brand consistency and oversee digital marketing and e‑commerce initiatives.

Required profile

• Minimum 5+ years of marketing experience in a large, complex, client‑focused organisation.
• Experience managing a team; preferably in FMCG, retail banking or services.
• Grade 12 or National Certificate; Bachelor’s degree in Marketing or Business Management (post‑graduate degree preferred).
• Strong knowledge of brand marketing principles, strategic marketing management, campaign management and stakeholder management.

Required skills

• MS Word
• MS Excel
• MS Outlook