Marketing Manager

About the role

The Marketing Manager will lead the full marketing value chain for the institution, combining traditional marketing, advanced digital tactics, and strategic brand leadership to drive growth. This senior role requires a visionary, innovative professional who can build a powerful brand, generate high‑quality leads, and deliver measurable enrolment outcomes.

Key responsibilities

• Develop and implement a comprehensive brand strategy to position the institution as a leading business school in Southern Africa.
• Lead ATL and BTL initiatives—including radio, TV, print, events, and partnerships—and ensure integration with digital funnels.
• Own the digital acquisition strategy (SEO, SEM, paid social, website optimisation, email automation, programmatic campaigns) and drive high‑quality lead generation.
• Design and execute integrated multi‑channel campaigns for January and July intakes, postgraduate programmes, online offerings and corporate training.
• Conduct market research, competitor benchmarking and data‑driven insights to inform strategy.
• Lead a high‑performance marketing team and collaborate with enrolments, academics, corporate training and executive stakeholders.

Required profile

• 5–8 years of senior marketing experience, preferably in higher education, corporate or agency environments.
• Bachelor’s degree in Marketing, Communications or a related field; postgraduate qualification or certifications (e.g., Google, HubSpot) advantageous.
• Proven track record building strong brands and delivering measurable lead‑generation results.
• Experience managing budgets, agencies, and cross‑functional marketing operations.
• Strong analytical mindset with the ability to translate data into actionable insights.

Required skills

• SEO, SEM, PPC and paid‑social advertising.
• Website optimisation, landing‑page and funnel development.
• Email automation and marketing automation platforms.
• Programmatic advertising, remarketing and AI‑driven content tools.
• Google Analytics, Ads Manager, Meta Business Suite.
• CRM integration and data‑analytics dashboards.
• Predictive analytics and data‑driven decision making.