Lead Qualification Specialist - UK Telecoms & IT

About the role

Growth Resourcing is recruiting a confident, motivated and results-driven Lead Qualification Specialist to support the growth of an established UK business communications and technology provider. You will engage with prospective business customers, understand their needs, qualify opportunities and arrange high-quality appointments for the sales team.

Key responsibilities

• Conduct outbound calls, emails, LinkedIn outreach and other approved prospecting activities.
• Engage with business owners, directors, IT managers and other decision-makers, introducing the company's telecoms, IT and technology solutions.
• Run discovery conversations to understand customer needs, challenges and current arrangements.
• Qualify opportunities by business need, decision-maker, contract status, requirements and level of interest.
• Identify opportunities across VoIP, Microsoft Teams Phone, broadband, leased lines, mobile, managed IT, Microsoft 365 and cybersecurity.
• Book qualified appointments and demonstrations for the sales team and follow up with interested but not yet ready prospects.
• Maintain accurate lead information, activity and notes in the CRM, and meet daily, weekly and monthly activity and appointment targets.
• Provide feedback on objections, customer requirements and competitor activity, and work with the sales team to improve lead quality and conversion.

Required profile

• Previous experience in lead generation, appointment setting, telesales, business development or a similar sales role; B2B sales experience strongly preferred.
• Confident, professional telephone manner and strong questioning, listening and relationship-building skills.
• Comfortable engaging with senior business decision-makers and excellent spoken and written English.
• Strong organisational and time-management skills, resilient and able to handle objections.
• Willingness to learn and explain technical products clearly to customers.

Required skills

• CRM systems and managing follow-ups
• Desirable: knowledge of VoIP, Microsoft Teams Phone, business broadband, leased lines or Microsoft 365
• Desirable: experience with UK customers, LinkedIn and sales-prospecting platforms

What we offer

• Exposure to a broad range of telecommunications, IT and cybersecurity solutions
• Product and sales training, ongoing coaching and development
• Supportive, collaborative environment and career progression based on performance