Integrated Marketing Lead - Acute Care & Monitoring
medtronic · Johannesburg
Job description
About the role
Medtronic is hiring an Integrated Marketing Lead for its Acute Care & Monitoring (ACM) portfolio in Johannesburg. The ACM portfolio covers technologies that support patient monitoring, clinical decision-making and care delivery in acute care settings. As part of the EurAsia regional marketing organisation, the role shapes portfolio strategy, drives upstream marketing and supports the introduction and adoption of solutions across diverse markets. It works with regional commercial teams, global stakeholders, product management and clinical experts.
Key responsibilities
- Develop and implement enterprise-wide integrated marketing programs, including business cases, strategies, budgets, execution and measurement.
- Lead sponsorship and partnership strategies, from concepting and evaluation to creation and activation.
- Oversee the creation of all content to support Medtronic's reputational and messaging aims.
- Use omni-channel marketing combining paid, owned, earned and shared content.
- Develop reputational KPIs, listening tools and strategies to measure program impact on reputation at corporate, regional or global level.
- Build and maintain stakeholder contact programs and databases to share Medtronic's insights with the right audiences.
Required profile
- Bachelor's degree and 10+ years of marketing experience, including portfolio management, product marketing or strategic marketing.
- Experience developing portfolio strategies, leading product launches and supporting pricing strategy initiatives.
- Experience managing cross-functional projects and influencing stakeholders in global and regional matrix organisations.
- Experience analysing market, customer and competitive data to build business recommendations and strategic plans.
- Experience in healthcare, medical devices, life sciences or a related healthcare industry.
Preferred qualifications
- Master's degree or MBA.
- Experience leading large-scale healthcare strategic initiatives across multiple countries or regions.
- Capital equipment commercial experience in emerging markets.
- Experience engaging with healthcare professionals, Key Opinion Leaders (KOLs) and industry stakeholders.
Medtronic states that it offers a competitive salary and a flexible benefits package.
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Published 2 hours ago
Expires 1 month from now
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medtronic
Johannesburg
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