Hybrid Sales Representative – Garden Route

About the role

RGBC, a leading distributor of global spirits and champagne in South Africa, is seeking a dynamic Hybrid Sales Representative for the Garden Route region. You will be responsible for executing the company’s sales strategy across both off‑trade and on‑trade channels, driving brand availability and volume growth.

Key responsibilities

• Achieve brand availability targets by channel and ensure correct implementation of brand equity in all activities.
• Manage promotions and brand visibility, ensuring alignment with national promotion strategy and optimal ROI.
• Maintain operational excellence by following call cycles, coding outlets correctly, and completing all required administration.
• Interact responsibly with consumers, gather market intelligence, and relay consumer feedback.
• Oversee financial asset management, including discount parameters, PODs, credit notes, and vehicle upkeep within budget.

Required profile

• 3‑year tertiary education (beneficial) and at least 3 years of relevant FMCG or liquor industry experience.
• Strong product, service, and category‑management knowledge.
• Understanding of marketing and accounting principles.
• Computer literacy and ability to work independently with initiative.
• Excellent interpersonal skills, creativity, and endurance for extended hours.

Required skills

• Computer literacy