Growth Marketing Manager

About the role

IMA, an award‑winning creative agency, is looking for a hands‑on Growth Marketing Manager to lead data‑driven acquisition and retention initiatives. You will work across paid, owned and earned channels, collaborating with creative, data and product teams to scale high‑impact experiments.

Key responsibilities

• Design and execute multi‑channel acquisition strategies across paid social, search, display and programmatic platforms.
• Plan, run and analyse A/B and multivariate tests on landing pages, creatives and user funnels.
• Manage lifecycle campaigns (email, push, in‑app) with segmentation and personalization.
• Partner with Creative to brief and optimise campaign assets for performance and brand consistency.
• Define success metrics, build attribution models and deliver clean reporting with Data and Product teams.
• Monitor channel performance, optimise CPA, CAC and ROAS, and manage budgets and bids.
• Build dashboards, present insights and translate data into actionable growth plans.
• Document processes, playbooks and learnings to enable repeatable growth across the business.

Required profile

• Proven experience in growth, performance or digital marketing within an agency, start‑up or in‑house environment.
• Strong commercial awareness with a focus on revenue‑driving initiatives.
• Ability to prioritize experiments, analyse results and make data‑backed recommendations.

Required skills

• Google Analytics / GA4
• Looker or Looker Studio
• Mixpanel
• Advanced spreadsheet analysis
• Klaviyo, Braze or Iterable (email/CRM platforms)
• A/B testing and multivariate experimentation

What we offer

• Opportunity to grow within a people‑first, values‑led agency.
• End‑to‑end ownership of growth initiatives with measurable commercial impact.
• Cross‑disciplinary experience across paid, owned and earned media.
• Collaborative environment that encourages testing, learning and scaling.