E-Commerce Manager

About the role

Samsonite is seeking an experienced E‑Commerce Manager to lead the digital strategy and drive revenue growth across its online channels. You will shape the ecommerce roadmap, ensure seamless site operations and deliver a best‑in‑class customer experience that aligns with the brand’s values.

Key responsibilities

• Develop and execute the ecommerce strategy and roadmap to meet revenue, conversion and acquisition targets.
• Maintain daily functionality, stock accuracy and transaction processing across five ecommerce platforms.
• Continuously improve site structure, navigation, product pages and merchandising to enhance usability.
• Monitor and analyse KPIs such as traffic, conversion rate, bounce rate, AOV and ROAS; build dashboards and reporting tools for management.
• Oversee SEO and Google AdWords optimisation in partnership with a digital agency, holding weekly and monthly performance meetings.
• Plan, manage and coordinate online brand campaigns and new product launches across all digital touchpoints.
• Implement conversion‑rate‑optimisation initiatives, including product‑page optimisation, dynamic content and personalised email campaigns.
• Supervise the customer service department to ensure high‑quality support for online shoppers.

Required profile

• Proven experience in ecommerce strategy, digital marketing and online retail operations.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent cross‑functional collaboration skills, working with retail, product, and external agency teams.
• Leadership capability to drive initiatives and manage the customer service function.

Required skills

• SEO
• Google AdWords
• Data analytics and KPI monitoring
• Dashboard and reporting tool creation
• Conversion rate optimisation (CRO)
• E‑commerce platform management
• Product‑page optimisation
• Dynamic content and personalised email campaign setup