Division General Manager

About the role

The Division General Manager will lead the assigned business unit, aligning its operations with the company’s overall strategy. This senior role is responsible for delivering profitability, market share growth, and brand equity across both online and offline channels.

Key responsibilities

• Develop, drive, and manage business‑unit strategies, action plans, and objectives in line with corporate goals.
• Monitor performance metrics, prepare comprehensive progress reports, and present results to the Management Committee.
• Formulate and implement brand strategies, advertising plans, e‑retail initiatives, and public‑relations activities in collaboration with marketing, sales, visual, and planning teams.
• Lead new‑product launches, promotional campaigns, and bi‑annual strategy meetings with retail partners.
• Approve sales forecasts, budgets, and A&P allocations; organise sales activities by product mix, geography, and service standards.
• Analyse market and competitor trends, translating insights into actionable sales and marketing tactics.
• Maintain and develop long‑term relationships with key customers and suppliers.
• Oversee financial management, human‑resource planning, and overall profitability of the unit.

Required profile

• Proven experience managing a business unit or division with responsibility for sales, marketing, finance, and HR functions.
• Strong leadership and decision‑making abilities to achieve revenue, market‑share, and profitability targets.
• Excellent analytical skills for monitoring performance, budgeting, and market‑trend analysis.
• Ability to work cross‑functionally with brand, sales, visual merchandising, and planning teams.
• Track record of delivering successful product launches and promotional campaigns.

Required skills