Digital Marketing Specialist

About the role

DRA Global is seeking a proactive Digital Marketing Specialist to shape and amplify its digital presence worldwide. You will own end‑to‑end digital campaigns, create engaging content, and turn data into actionable insights to support our engineering projects.

Key responsibilities

• Develop and execute multi‑channel digital marketing campaigns.
• Manage and grow LinkedIn and Facebook communities.
• Create compelling digital content aligned with business objectives.
• Analyse campaign performance, produce reports and recommend improvements.
• Maintain website content and coordinate with external web partners.
• Identify digital trends and opportunities to boost engagement.
• Collaborate with the graphic designer to produce visual assets using Canva.

Required profile

• Degree in Marketing or a related field.
• 3+ years of experience as a Digital Marketing Specialist or similar role.
• Hands‑on experience with Google Ads, Meta Ads, Google Analytics and Google Tag Manager.
• Proficiency with WordPress, Umbraco or SharePoint.
• Strong SEO knowledge and excellent written communication.
• Previous B2B digital marketing experience is a plus.

Required skills

• Google Ads
• Meta Ads
• Google Analytics
• Google Tag Manager
• WordPress
• Umbraco
• SharePoint
• SEO
• Canva