Digital Marketing Lead

About the role

Unicorn, Inc. is looking for a Digital Marketing Lead to own and grow its digital presence across South Africa and Europe. Based in the South African office, you will develop and optimise the digital strategy for a portfolio of disruptive brands, turning brand awareness into measurable growth.

Key responsibilities

• Develop and own the digital marketing strategy for Unicorn’s brands across South Africa and Europe, aligned with commercial, sales, and brand objectives.
• Collaborate closely with the UK office to align campaign priorities, product launches, brand messaging, and shared commercial goals.
• Partner with European colleagues on planning calendars, campaign execution, reporting, and best‑practice sharing.
• Lead the planning, optimisation and performance of campaigns across key digital channels, including paid media, SEO, email/CRM flows, affiliates and website assets.
• Manage a Junior Digital Marketing Executive who handles day‑to‑day campaign delivery and asset production.

Required profile

• Strategic thinker who can also execute and optimise campaigns.
• Comfortable moving between Meta Ads dashboards, landing page briefs and performance reports.
• Strong collaborative mindset to work cross‑functionally across regions.

Required skills

• Meta Ads platform
• SEO (including GEO targeting)
• CRM and email marketing flows
• Affiliate marketing
• Website analytics and optimisation