Digital Marketing Coordinator

About the role

The Digital Marketing Coordinator will manage HeyCarter Dealerships' online storefront and its "phygital" brand identity. Working on‑site in Bronkhorstspruit, you will bridge digital channels with the physical dealership floor to generate qualified leads and drive vehicle sales.

Key responsibilities

• Maintain 100% accurate digital stock listings across Autotrader, brand websites and vehicle platforms, ensuring timely uploads within 12 hours of arrival.
• Create and optimise phygital content for Meta, TikTok, YouTube and other social channels, turning ad spend into measurable sales.
• Monitor campaign performance, produce weekly reports and provide feedback to improve ROI.
• Administer CRM data, iX feeds and social media scheduling tools to keep the lead pipeline flowing.
• Collaborate with the Marketing Manager to align digital initiatives with on‑floor sales targets.

Required profile

• Minimum Grade 12 qualification; preferably a diploma in Marketing or Business Management.
• At least 2 years of experience delivering omnichannel brand campaigns and linking online activity to showroom sales.
• Hands‑on experience with online stock management and a data‑driven mindset.

Required skills

• Platforms: Meta, Google, LinkedIn, TikTok, YouTube, Autotrader, Cars.co.za, website CMS.
• Tools: CRM systems, iX Feeds, social media scheduling & analytics dashboards.
• Technical: Microsoft Excel (expert), PowerPoint, Adobe Lightroom, MS Office Suite.

What we offer

• Full‑time, on‑site position in Bronkhorstspruit.
• Working hours 08:00‑17:00 Monday‑Friday, 08:00‑13:00 Saturday (overtime during peak periods).
• Opportunity to shape the digital presence of a multi‑brand automotive group.