Creative Lead - Program Design

About the role

You will own how Goodwall programs are designed and how they look – from structure and format to visual language and creative standards. This hands‑on position spans the entire program lifecycle, allowing you to concept, pitch, and then roll up your sleeves to structure content, set art direction, and brief the teams that build and distribute the experiences.

Key responsibilities

• Design programs that users complete and enjoy, leading design from pre‑sales concept through co‑design with partners to ongoing optimisation.
• Integrate research, learning design, gamification and domain‑specific content structures into every program.
• Improve completion rates by analysing results and iterating on the weakest‑performing programs.
• Set and own the visual aesthetic, motion style and creative tools (including AI) across all programs.
• Brief and direct designers and content teams, maintaining a high bar for craft before anything goes live.
• Ensure a consistent Goodwall experience across all programs and work with Product to close journey gaps.
• Concept new program formats and present them confidently to senior partners.
• Support creative direction on new‑business pitches and oversee the quality of marketing assets such as paid social and event content.

Required profile

• A portfolio that showcases both program design and the visual craft behind them.
• Hands‑on experience in program, learning, experience or service design, or art direction for youth‑facing brands.
• Ability to run multiple creative workstreams simultaneously while keeping them consistent.
• Deep fluency in Gen Z culture, learning habits and content preferences.
• Confidence presenting ideas live to senior stakeholders and defending quality decisions under commercial pressure.
• Experience briefing and directing designers, with knowledge of modern design, motion and AI creative tools.
• Comfort using completion and engagement data to refine designs.

What we offer

• A mission‑driven company with exposure to Fortune 500 firms, governments and international organisations.
• High‑growth environment with ownership as impact doubles year on year.
• Opportunity to shape programs that will reach millions of young people worldwide.
• Competitive compensation, equity options and a flexible, high‑energy global team.