Area Sales Manager

About the role

The Area Sales Manager will lead all sales activities in the Johannesburg South region, driving profitability and growth in line with the company’s strategic plans. This role combines market analysis, team leadership, and close collaboration with operations and marketing to maximise market share.

Key responsibilities

• Develop and execute 90‑day sales plans for the assigned area, setting goals that align with corporate objectives.
• Forecast sales trends, prepare accurate forecasts, and monitor KPIs to ensure targets are met.
• Conduct market research to identify new opportunities, track competition and stay abreast of industry trends.
• Create and implement strategies to increase revenue, expand the customer base and enter new markets.
• Manage distributor performance, budgets, promotions and pricing to optimise costs.
• Lead, coach and evaluate the sales team, setting performance indicators, providing feedback and organising training.
• Coordinate closely with warehouse, logistics, and the marketing team to ensure on‑time delivery and alignment of campaigns.
• Oversee in‑store execution, customer calls, returns, pallets and compliance with service level agreements.

Required profile

• Proven experience in managing sales teams and achieving volume and value growth.
• Strong analytical mindset with the ability to interpret sales data and market insights.
• Excellent communication and stakeholder‑management skills, both internal and external.
• Ability to drive a high‑performance culture through incentives and mentorship.

Required skills

• Business Intelligence (BI) tools or similar programmes.
• Distribution Management (DRM) systems.