App Marketing Coordinator

About the role

The App Marketing Coordinator will support the planning, execution and monitoring of acquisition and retention campaigns for our mobile betting application. Working closely with marketing, product, analytics and creative teams, you will help drive installs, engagement and revenue through paid media, CRM and influencer partnerships.

Key responsibilities

• Coordinate and execute acquisition and retention campaigns across paid media, email, push notifications, social platforms and influencer channels.
• Ensure timely delivery of creative assets by collaborating with internal creative, product and media teams.
• Track key performance indicators such as installs, engagement rates, retention and ROAS, compiling results into clear reports.
• Act as liaison between marketing, product, analytics and support teams to align campaigns with app releases and customer feedback.
• Support in‑app messaging, push notification strategies and personalized content delivery.
• Conduct competitor benchmarking and market research to inform app positioning and strategy.

Required profile

• Results‑driven mindset with strong attention to detail.
• Ability to work under deadlines and manage multiple tasks efficiently.
• Proactive problem‑solving attitude and reliable task completion.
• Creative thinking for campaign ideation and communication.

Required skills

• Digital marketing fundamentals (paid media, CRM, social media marketing).
• App store optimization (ASO) and basic app marketing knowledge.
• Excel and Google Sheets for data analysis and reporting.
• Google Analytics and programmatic advertising.
• Media buying (online) and influencer marketing coordination.
• Basic graphic or creative asset coordination.