Web Developer & SEO Specialist – Johannesburg

About the role

We are looking for a creative, results‑driven Web Developer & SEO Specialist to own and launch a new website for a boutique personal injury law firm in Johannesburg. The role combines technical site building with search optimisation to turn the site into a high‑performance, case‑generating engine.

Key responsibilities

• Convert approved design mockups into a fast, fully responsive website and manage it end‑to‑end after launch.
• Build and maintain practice‑area, location, and blog pages within the CMS.
• Continuously improve UX, page speed, accessibility, security and bug‑free performance.
• Own site architecture, internal linking, crawlability, indexation, XML sitemaps, redirects and Core Web Vitals optimisation.
• Implement structured data and legal schema (LegalService, FAQ, Review, Breadcrumb).
• Conduct high‑intent keyword research and optimise on‑page content in line with E‑E‑A‑T and YMYL standards.
• Manage Google Business Profile, local citations and location pages for local map‑pack visibility.
• Support link‑building and digital‑PR initiatives and run CRO experiments on intake forms and call‑to‑action elements.
• Own GA4, Google Search Console, lead/call tracking and rank tracking to shape a growth roadmap.

Required profile

• 3+ years of experience at the intersection of web design/build and SEO, either agency or in‑house.
• Proven track record designing and launching fast, conversion‑focused sites on Webflow or WordPress.
• Strong knowledge of technical, on‑page and local SEO strategies with measurable results.
• Highly organised and able to manage a full web launch independently under tight deadlines.
• Excellent written and verbal communication skills.
• Experience working for law firms or other competitive, high‑intent local sectors is a plus.

Required skills

• Webflow
• WordPress
• Google Analytics 4 (GA4)
• Google Search Console
• Structured Data implementation
• XML sitemaps
• Core Web Vitals optimisation