Web Developer & SEO Specialist (Johannesburg)

About the role

We are looking for a creative, results‑driven Web Developer & SEO Specialist to own and launch a new website for a boutique personal‑injury law firm. You will translate approved design mockups into a fast, fully responsive site and continuously optimise its search visibility to generate high‑intent case leads.

Key responsibilities

• Convert design mockups into a polished, responsive website and manage the site end‑to‑end after launch.
• Build and maintain practice‑area, location, and blog pages within the CMS.
• Improve UX, page speed, accessibility, security and fix bugs.
• Own site architecture, internal linking, crawlability, XML sitemaps, redirects and Core Web Vitals.
• Implement structured data and legal schema (LegalService, FAQ, Review, Breadcrumb).
• Conduct high‑intent keyword research and optimise on‑page content while respecting E‑E‑A‑T and YMYL standards.
• Manage Google Business Profile, local citations and location pages for local map‑pack visibility.
• Support link‑building and digital‑PR initiatives to increase domain authority.
• Run CRO experiments on intake forms, click‑to‑call and live chat to convert traffic into signed cases.
• Own GA4, Google Search Console, lead/call tracking and rank tracking to shape the growth roadmap.

Required profile

• 3+ years of experience at the intersection of web design/build and SEO (agency or in‑house).
• Proven track record designing and launching fast, conversion‑focused sites on Webflow or WordPress.
• Strong knowledge of technical, on‑page and local SEO with measurable ranking and traffic results.
• Highly organised and able to manage a full web launch independently under tight deadlines.
• Excellent written and verbal communication skills.
• Experience working for law firms or other competitive, high‑intent local markets is a plus.

Required skills

• Webflow
• WordPress
• Technical SEO
• On‑page SEO
• Local SEO
• Structured Data implementation
• Legal schema (LegalService, FAQ, Review, Breadcrumb)
• Google Business Profile management
• Google Analytics 4
• Google Search Console
• CRO experimentation