Subscriptions Partnership Manager

About the role

The Subscriptions Partnership Manager will lead the development and execution of partnership strategies for TFG Media’s subscription platform, driving revenue growth, customer acquisition and retention through strategic licensing and product‑benefit agreements. The role works closely with analytics, marketing and product teams to use data‑driven insights and negotiate mutually beneficial deals with domestic and international partners.

Key responsibilities

• Research, identify and negotiate with key product‑benefit partners to secure mutually beneficial offerings on the TFG Media subscription platform.
• Drive contract and licensing negotiations with external partners across entertainment, technology and other industries.
• Track and report subscription metrics such as cancellations, customer lifetime value, acquisition cost and benefit usage, and recommend improvements.
• Lead acquisition campaigns using digital marketing, customer segmentation and value propositions.
• Design and implement retention initiatives including bundling, personalization, incentives and loyalty programmes.
• Develop and execute go‑to‑market launch plans and optimisation recommendations for new partnership initiatives.
• Collaborate cross‑functionally to ensure subscription initiatives are represented in business cases and financial prioritisation.

Required profile

• Ability to recognise and monetise market opportunities and drive product portfolio growth.
• Exceptional communication and interpersonal skills with senior internal and external stakeholders.
• Strong commercial insight, negotiation ability and judgement for forward planning.
• High attention to detail, creativity and a proactive, team‑oriented mindset.
• Proven experience in subscription‑based businesses with a focus on revenue generation and customer retention.

Required skills

• Experience with subscription management platforms and related analytics tools.
• Strong understanding of subscription metrics, cancellation analysis and customer lifecycle management.
• Knowledge of licensing models, legal contracts and P&L budgeting.
• Familiarity with digital sales platforms and technologies.
• Ability to use data‑driven insights in partnership decision‑making.