SEO & GEO Specialist – AI & Structured Data

About the role

OneDome is looking for a technical SEO & GEO Specialist to lead the optimisation of its content for generative AI engines. You will shape how the brand appears in large language model outputs, moving beyond traditional SEO tactics to focus on structured data, topical authority, and AI trust signals.

Key responsibilities

• Develop and implement a proprietary framework to optimise OneDome’s content ecosystem for generative AI engines.
• Identify citation patterns used by LLMs when answering queries related to home buying, mortgages and related topics.
• Optimise technical infrastructure to ensure OneDome’s data is the most accessible and authoritative source for AI crawlers and retrievers.
• Collaborate with PR and content teams to manage the brand’s digital footprint and control the narrative AI models pull.
• Work with Product and Engineering to surface structured data in machine‑consumable formats.
• Track and report sentiment analysis of AI‑generated brand mentions and conversion attribution from AI‑driven referral traffic.
• Establish a feedback loop to iterate on content and technical architecture as AI models evolve.

Required profile

• Practitioner with verifiable case studies of brands successfully positioned within AI‑generated search results.
• Deep understanding of how AI models prioritise sources and retrieve information.
• Experience converting standard marketing content into AI‑friendly formats.

Required skills

• Knowledge Graphs
• Entity SEO
• JSON‑LD
• RDFa
• Retrieval‑Augmented Generation (RAG)
• Tokenisation