Sales Representative

About the role

The Sales Representative will be responsible for managing relationships with regional customers, driving order generation, and identifying new business opportunities. This role involves regular customer visits, coordination of product trials, and close collaboration with internal teams to ensure customer satisfaction and sales targets are met.

Key responsibilities

• Customer Coverage & Relationship Management: Build and maintain strong relationships with regional customers, conduct regular visits, act as the first point of contact for queries and issues, and engage with buyers, production supervisors, and store managers.
• Sales Execution & Order Generation: Generate and capture customer orders, follow up on quotations, deliveries, and backorders, ensure compliance with pricing guidelines, and support achievement of individual and regional sales targets.
• New Business & Lead Generation: Identify new customers and applications within existing accounts, generate, qualify, and refer leads to Key Sales Managers and Key Account Managers, and support onboarding of new customers.
• Trial Support & Product Adoption: Coordinate product samples and trials, support customers during testing and initial production runs, collaborate with technical teams to resolve application issues, and ensure conversion of trials into repeat orders.
• Market Intelligence: Monitor competitor activity, pricing trends, and customer developments, and provide market feedback to sales and business development teams.
• Customer Service & Administration: Resolve or escalate delivery, quality, and pricing issues, maintain accurate CRM records and sales activity tracking, and liaise with internal teams to meet customer requirements.

Required profile

Required skills

• CRM (customer relationship management) systems