Retail Media Specialist

About the role

As a Retail Media Specialist you will lead the planning and execution of retail media strategies across key retailer platforms in Southern Africa. You will partner with internal business units and external retailers to optimise media investment, drive data‑driven insights and maximise ROI for the business.

Key responsibilities

• Develop and execute holistic retail media planning and budgeting aligned with brand, customer and shopper objectives.
• Build retail and performance media strategies that convert shoppers into buyers using search, display and performance media.
• Leverage shopper data to optimise media execution and deliver best‑in‑class ROI.
• Create retail media joint business plans (JBPs) including rate cards and measurable accountability such as brand safety, viewability and fraud protection.
• Establish data‑driven retail media frameworks and agile ways of working for tracking, reporting and execution with retailers.
• Collaborate with internal stakeholders to integrate retail media plans into broader media strategies.
• Drive innovation through new commerce channels such as social and live‑streaming.
• Improve media standards and accountability for Unilever’s media investment.

Required profile

• Bachelor’s degree in Marketing or a related field.
• 3–5 years of experience in eCommerce, performance media or retail media.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent collaboration skills to work with media teams, agencies, shopper marketing and eCommerce leads.

Required skills

• Working knowledge of retail media platforms.