Regional Sales Manager

About the role

Rich’s, a global family‑owned food company, is seeking a Regional Sales Manager to drive profitable growth across its assigned region. You will lead the development and execution of sales strategies, manage key accounts, and ensure alignment between demand and supply functions.

Key responsibilities

• Formulate short‑ and long‑term regional sales strategies that support sustainable, profitable growth.
• Participate in the S&OP forecasting process to improve forecast accuracy.
• Collaborate with cross‑functional teams to align demand and supply across the organisation.
• Monitor competitor activity and develop proactive market responses.
• Develop and track annual customer business plans and regional performance targets.
• Maintain regular engagement with key customers, conducting quarterly reviews and round‑table discussions.
• Lead, coach and develop sales associates while ensuring compliance with relevant labour legislation.
• Oversee Salesforce usage, ensuring effective interaction and planning.

Required profile

• Proven experience managing key accounts and leading sales teams in a B2B environment.
• Strong analytical skills with the ability to translate market data into actionable strategies.
• Excellent communication and relationship‑building abilities with senior customer stakeholders.
• Demonstrated ability to work collaboratively across functions and drive cross‑segment initiatives.

Required skills

• Salesforce