Partnerships Manager – Consumer Goods (TikTok)

About the role

TikTok is looking for an experienced Partnerships Manager to lead consultative engagements with consumer‑goods advertisers in South Africa. The role will drive business growth by aligning TikTok’s advertising solutions with client objectives and expanding product adoption across the region.

Key responsibilities

• Act as a strategic advisor, demonstrating deep product knowledge and delivering tailored advertising solutions.
• Lead account planning, aligning cross‑functional resources to client priorities and long‑term growth.
• Elevate TikTok’s brand narrative in key Sub‑Saharan African markets.
• Drive revenue growth, foster strategic conversations, and build relationships across client organisations.
• Scale product adoption and deepen penetration across brands, identifying whitespace opportunities.
• Create compelling sales presentations and proposals using internal insights and market intelligence.
• Educate clients on best practices, product updates, and new solutions.
• Manage the full sales lifecycle, including issue resolution, campaign troubleshooting, and optimisation in collaboration with Client Solutions Managers.
• Collaborate with product, measurement, creative, and operations teams to enhance client outcomes and inform roadmaps.
• Identify opportunities to improve TikTok’s ad products and advocate for enhancements.
• Analyse campaign performance, deliver actionable insights, and iterate to improve results.

Required profile

• 5+ years of experience in digital advertising, media sales, business development, account management, or strategic partnerships.
• Proven success managing and growing complex advertiser relationships.
• Knowledge of performance media, auction mechanisms, and biddable digital advertising buying.
• Excellent communication skills and a strategic mindset, with existing relationships with key decision‑makers preferred.
• Experience developing commercial strategies and driving revenue growth.
• Track record of meeting or exceeding sales targets.
• Preferred: experience leading Joint Business Planning and long‑term strategic partnerships; ability to engage C‑level stakeholders.

Required skills

• Deep knowledge of TikTok’s advertising products and suite.