Media & Content Specialist – Digital Advertising & Veterinary Ecosystem

About the role

The Media & Content Specialist will manage Colgate‑Palmolive’s paid digital advertising and the Hill’s professional digital ecosystem in South Africa. The role focuses on planning, executing, tracking and optimizing digital campaigns, as well as maintaining veterinary‑focused websites and tools to drive recommendations and sales.

Key responsibilities

• Develop, brief, implement, track and optimise paid digital advertising campaigns across SEO, SEM, display and social channels.
• Manage 1P data tracking and ensure accurate performance measurement.
• Coordinate with brand managers, digital managers, creative, SEO and digital agencies to deliver campaign assets.
• Oversee website updates, new page functionalities and conduct comprehensive user acceptance testing (UAT).
• Create detailed briefs for creative agencies covering videos, images, banners, promo mailers and splash pages, and provide feedback on copy and design.
• Brief media agencies on campaign objectives, targeting strategies and KPIs, and monitor optimisation.
• Maintain and optimise Hill’s professional veterinary websites and digital tools to increase engagement and sales.
• Develop and maintain project/campaign plan spreadsheets, track milestones and deliver regular analytics reports.

Required profile

• Proven experience coordinating digital marketing projects with internal teams and external agencies.
• Strong analytical ability to interpret campaign data and generate actionable insights.
• Capability to conduct user acceptance testing and manage website updates.
• Project‑management skills to track milestones, budgets and deliverables on time.

Required skills

• SEO
• SEM
• 1P data tracking
• Display advertising
• Social advertising
• Website updates
• User acceptance testing (UAT)
• Analytics and reporting