Junior Biddable Specialist (Social)

About the role

WPP Media is looking for a Junior Biddable Specialist to join its social media performance team. You will be responsible for executing, optimizing and reporting on paid social campaigns across a range of platforms, helping clients achieve their growth objectives.

Key responsibilities

• Implement and optimise end‑to‑end social media campaigns on Meta, Twitter, TikTok, LinkedIn and other major platforms.
• Analyse platform data to provide actionable insights and recommendations for performance improvement.
• Conduct audience, placement and platform research to inform paid media strategies.
• Develop targeting and budgeting recommendations, leveraging first‑party data where available.
• Produce accurate reporting on campaign performance and manage client spend in line with internal processes.
• Support e‑commerce focused campaigns, monitoring metrics such as ROAS, conversion rate and CPA.

Required profile

• Recent graduate or early‑career professional with a strong interest in paid social advertising.
• Ability to interpret data and translate findings into clear optimisation actions.
• Detail‑oriented with a commitment to managing budgets responsibly.
• Strong communication skills and a collaborative mindset.

Required skills

• Hands‑on experience with Meta (Facebook/Instagram) advertising.
• Familiarity with Twitter, TikTok and LinkedIn ad platforms.
• Understanding of e‑commerce performance metrics (ROAS, CPA, CVR).
• Ability to use first‑party data for audience targeting.