Advertising Specialist – Social Media

About the role

We are seeking a passionate Advertising Specialist to join our Marketing Team and drive customer relationships through engaging social media content. Reporting to the Social Media Manager, you will work on‑site at our Support Centre in Kuils River, Cape Town.

Key responsibilities

• Oversee all social media platforms to ensure brand visibility, engagement and growth.
• Maintain strong relationships with online communities and manage campaign assets, uploading and removing content as required.
• Capture the social media plan in promotional grids and align content with customer, commercial and business objectives.
• Collaborate with the Customer Insights team to request advanced analytics and use engagement posts to gather deeper customer insights.
• Document institutional knowledge from interactions and keep the business updated on trends, measurement tools, best practices and benchmarking.
• Continuously improve the social media function by analysing metrics and acting on the findings.

Required profile

• Minimum 4 years of experience in social media or online editorial roles.
• Experience using Google Analytics.
• Retail environment experience is advantageous.
• National Diploma or Degree in Marketing Management or a related field.

Required skills

• Google Analytics

What we offer

• Fully in‑office collaborative environment.
• Opportunity to shape the social media strategy of a leading retail brand.