International Product Manager - Sequencing Sample Preparation

About the role

Roche is looking for an International Product Manager for its DNA-Seq sample preparation portfolio in Cape Town. The role drives the global brand strategy and delivers its execution, combining strategic vision with hands-on commercial leadership. It manages the full product lifecycle from development through on-market success and obsolescence, and builds and leads cross-functional teams.

Key responsibilities

• Define the short-term execution and long-term vision for the DNA-Seq sample prep portfolio and drive customer focus throughout product development, including requirements translation, pricing, launch readiness, forecasting and commercial prioritization.
• Set operational frameworks for new product introductions, on-market maintenance and end-of-life obsolescence, and own commercial success across the product lifecycle.
• Lead business case evaluations, international marketing budgets and demand forecasting.
• Design global training frameworks, field guides, marketing collateral, brochures, technical manuals, branding guidelines, congress materials and digital platforms for commercial teams and affiliates.
• Partner with international affiliates and downstream marketing to localize messaging and positioning, and provide technical commercial support.
• Track emerging NGS methodologies, benchmark competitors, monitor vendor landscapes and run market research to identify opportunities.
• Cultivate key opinion leaders, product advocates and speaker networks, and lead partnerships with early users on scientific, technical and clinical topics.
• Work with R&D, bioinformatics, commercial, finance and operations, and contribute to International Business Team meetings.
• Develop key messages, product positioning and branding strategy, and foster team spirit.

Required profile

• University degree in Marketing, Science or a related technical discipline.
• 5+ years of sales and marketing experience in life sciences, diagnostics and/or pharmaceuticals; experience with sequencing products such as DNA-Seq library prep is highly valued.
• Broad NGS expertise and product management experience, with a strong preference for candidates with proven success in new product development, lifecycle management or complex launches.
• Ability to lead and influence cross-functional teams in a complex global matrix environment, and to act as a proxy for senior leadership in ambiguous situations.