Head of Digital Marketing

About the role

As the Head of Digital Marketing at LulaBet, you will own the digital growth strategy and execution, driving customer acquisition and online performance across all channels. You will work closely with internal stakeholders and specialist agencies to ensure LulaBet remains competitive in the fast‑evolving iGaming and sportsbook market.

Key responsibilities

• Develop and execute a digital growth strategy aligned with commercial targets, covering paid search, paid social, display, programmatic and other acquisition channels.
• Own and implement the SEO strategy, including technical, on‑page and off‑page optimisation, and conduct regular audits.
• Manage website performance, landing‑page testing, conversion optimisation and collaborate with Technology and Product teams.
• Maintain the digital measurement framework, including GA4, GTM, event tracking, attribution and reporting dashboards.
• Lead relationships with SEO, paid‑media, analytics and specialist digital agencies, setting clear KPIs and reporting standards.

Required profile

• Relevant degree or equivalent professional experience in digital marketing, analytics, computer science or related fields.
• At least five years of hands‑on experience in customer acquisition and digital growth, with a proven track record of performance‑marketing success.
• Strong commercial judgement, analytical mindset and ability to translate complex data into actionable business decisions.

Required skills

• Advanced hands‑on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Expertise in performance‑marketing platforms across paid search, paid social, display and programmatic.
• Technical SEO skills, including audits, issue diagnosis and implementation.
• Experience with website optimisation, conversion testing and tracking implementation.
• Practical knowledge of SQL, JavaScript, HTML and CSS.

What we offer

• Competitive package aligned with seniority and scope of the role.
• Direct impact through close collaboration with executive leadership.
• Ownership of a critical business function influencing growth and revenue.
• Hybrid working environment balancing office collaboration and remote flexibility.
• Opportunity to work in a fast‑growing iGaming and sportsbook sector.