Growth Marketing Lead – B2B SaaS

About the role

We are seeking a Growth Marketing Lead to own the end‑to‑end marketing function for a fast‑growing South African AI‑SaaS company. Reporting directly to the founders, you will shape strategy, drive demand and build a scalable growth engine.

Key responsibilities

• Develop and optimise the full growth funnel from awareness to conversion.
• Lead demand‑generation initiatives across content, paid media, SEO, email and partnerships.
• Strengthen the brand and produce compelling content for LinkedIn, email and the website.
• Use data and analytics to inform smarter marketing decisions.
• Collaborate closely with founders, sales and product teams on go‑to‑market initiatives.

Required profile

• 4–7+ years of experience in growth, digital or performance marketing.
• Background in B2B SaaS, technology or startup environments.
• Proven track record of generating demand and driving revenue growth.
• Proactive mindset with genuine curiosity about technology and AI.

Required skills

• Paid media platforms.
• Content strategy.
• Marketing automation tools.
• Analytics tools.

What we offer

• Direct influence on company strategy by working with the founders.
• High ownership, autonomy and no micromanagement.
• Hybrid work model based in Cape Town (exceptional remote candidates considered).
• Opportunity to build and lead a world‑class growth function from the ground up.