Growth and Demand Generation Specialist

About the role

Flight Centre Travel Group is seeking a Growth & Demand Generation Specialist (B2B) to join its global marketing function. The role will support corporate brands such as FCM and Corporate Traveller, driving acquisition, retention and growth through ROI‑focused, omnichannel digital campaigns.

Key responsibilities

• Execute and optimise omnichannel campaigns across paid media, email, social, website and content platforms.
• Support SEO and CRO initiatives to improve traffic quality and onsite conversion.
• Build and deploy email marketing programmes using marketing automation tools.
• Publish and maintain website and campaign content via CMS platforms.
• Compile monthly regional and global performance reports, highlighting insights and optimisation opportunities.
• Ensure accurate reporting in analytics platforms and support Salesforce CRM data‑hygiene initiatives.

Required profile

• 2+ years of experience in a digital marketing or growth role within a reputable brand or agency.
• Solid understanding of the B2B marketing environment and buyer journey.
• Confidence working with analytics and reporting tools to track performance.
• Strong communication and collaboration skills, able to work cross‑functionally in a global environment.

Required skills

• Google Analytics 4
• Google Tag Manager
• PowerBI (or similar reporting tools)
• CMS platforms
• Marketing automation tools (email)
• SEO and CRO best practices
• Salesforce CRM reporting

What we offer

• Inclusive, collaborative culture with access to LinkedIn Learning and development opportunities.
• Exclusive travel perks, retail discounts and a strong focus on mental wellbeing and work‑life balance.
• Opportunities to work within a global marketing framework and contribute to sustainability initiatives.