Global Ecommerce & CRO Lead

About the role

The Global Ecommerce & CRO Lead will own the end‑to‑end digital customer journey, turning international traffic into paying customers. You will be responsible for building a digital‑first commerce model that scales across markets without relying on a traditional sales force.

Key responsibilities

• Take commercial ownership of ecommerce revenue, conversion and contribution.
• Define and optimise the Shopify (or Shopify Plus) strategy, including product, landing and checkout pages.
• Drive conversion‑rate optimisation (CRO) across all digital funnels and implement A/B and multivariate testing.
• Integrate AI chat/voice agents and live job‑search data into the purchase flow.
• Design and manage retargeting campaigns on Meta, Google, email and SMS.
• Implement customer segmentation, behavioural targeting and lifecycle marketing.
• Optimise abandoned‑browse, cart and checkout recovery processes.
• Collaborate with paid‑media, design, development and AI teams to launch new acquisition funnels.
• Set performance benchmarks, monitor GA4, Google Tag Manager and attribution analytics.
• Identify AI‑driven automation opportunities to reduce cost‑to‑serve.

Required profile

• Proven track record of growing ecommerce revenue and commercial performance.
• Strong experience with Shopify or Shopify Plus platforms.
• Deep expertise in conversion‑rate optimisation and landing‑page optimisation.
• Hands‑on experience with A/B and multivariate testing, GA4, Google Tag Manager and conversion tracking.
• Experience designing customer segmentation, behavioural targeting and retargeting strategies.
• Ability to work closely with performance‑marketing, design and development teams.
• Experience selling higher‑value, considered‑purchase products online is a plus.

Required skills

• Shopify / Shopify Plus
• Google Analytics 4 (GA4)
• Google Tag Manager
• A/B testing
• Multivariate testing
• Customer segmentation
• Behavioural targeting
• Ecommerce retargeting
• Email and SMS lifecycle marketing
• Abandoned‑cart and checkout optimisation
• Attribution and ecommerce analytics