Digital Vehicle Sales Leads Manager (Call Centre)

About the role

The Leads Manager is the operational engine of the BDC ecosystem, responsible for owning and optimizing the end‑to‑end lead lifecycle for digital vehicle sales. Working closely with the BI Analyst, the role ensures data‑driven decision making and treats every lead as a revenue opportunity.

Key responsibilities

• Convert digital demand into qualified sales opportunities and funded vehicle sales.
• Enforce a <4‑minute speed‑to‑lead SLA across all channels and monitor call activity, response quality and follow‑up cadence.
• Maintain CRM as the single source of truth, ensuring high data integrity, correct lead statuses, notes and outcomes.
• Provide transparent, data‑backed visibility of lead performance to sales, F&I and aftersales teams.
• Support sales executives with prioritized, action‑ready leads and clear handover notes.
• Partner with Growth and Marketing to influence campaign strategy and optimise cost‑per‑lead, lead‑to‑contact and approval ratios.

Required profile

• Strong analytical mindset with a focus on data‑led decision making.
• Experience managing lead funnels in a call‑centre or automotive environment.
• Ability to enforce process discipline and drive performance against SLA benchmarks.

Required skills

• CRM administration and governance.
• Power BI for reporting and executive dashboards.