Digital Marketing Specialist

About the role

We are seeking a proactive Digital Marketing Specialist to own and execute end‑to‑end campaigns, manage our CRM and marketing automation, and drive lead generation across digital channels.

Key responsibilities

• Plan, build, launch, measure and refine digital campaigns that increase brand awareness, engagement and leads.
• Create, segment and manage email campaigns in our CRM/marketing automation platform, handling lead nurturing, scoring and routing in partnership with Sales.
• Maintain and develop website content using our CMS, apply SEO best practices and run paid search and social advertising (Google Ads, Facebook Ads) to drive traffic and conversions.
• Produce and coordinate creative assets such as pages, social posts, videos, brochures and flyers, working with designers and external vendors.
• Manage corporate social media channels (organic and paid), monitor performance, generate reports and propose new engagement strategies, including the use of AI tools.

Required profile

• Tertiary qualification in Marketing or IT, or equivalent demonstrable experience (3+ years in digital marketing).
• Self‑starter attitude with curiosity, initiative and ownership of outcomes.
• Strong analytical mindset with ability to interpret digital metrics and produce clear reports.
• Excellent written and verbal communication in English.
• Valid driver’s licence.

Required skills

• HubSpot (CRM and marketing automation platform)
• SEO and SEM techniques
• Google Ads and Facebook Ads advertising platforms
• Email marketing and lead management tools
• Content management system (CMS) usage