Digital Marketing Specialist
CoinFlip · Le Cap
Job description
About the role
CoinFlip is seeking a Digital Marketing Specialist to design, build, and manage PPC campaigns that drive acquisition, efficiency, and ROI across its paid digital marketing channels.
Key responsibilities
- Plan, execute, and optimize Search and Performance Max (PMax) campaigns on PPC platforms.
- Monitor key performance metrics such as click‑through rates, conversion rates, and cost‑per‑acquisition while managing budgets to maximize ROI.
- Analyze performance data to inform strategy and improve overall effectiveness.
- Collaborate with design and cross‑functional marketing teams to develop creative concepts.
- Research keywords, consumer trends, and competing brands.
- Stay current with search‑trend updates and PPC best practices.
- Perform other duties as assigned.
Required profile
- Bachelor’s degree in marketing, communications, or a related field.
- At least two years of experience as an SEM or similar specialist.
- Proficiency with analytics and PPC platforms, especially Google Analytics and Google Ads.
- Strong understanding of SEM techniques and best practices.
- Experience with multiple search engines, including Google and Bing.
- Exceptional research, analytical, and attention‑to‑detail abilities.
- Excellent written and verbal communication skills.
Required skills
- Google Analytics
- Google Ads
- Bing (search advertising)
- Microsoft Office
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Published 1 hour ago
Expires 1 month from now
3 views · 0 applications
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CoinFlip
Le Cap