Digital Growth Marketing Manager
1-grid · Cape Town
Job description
About the role
We are looking for an experienced, commercially minded Digital Growth Marketing Manager to lead our digital growth strategy and drive measurable business results. This hands‑on leadership role focuses on improving website performance, increasing conversions and generating revenue through digital channels. You will oversee the digital marketing function, manage a small team, and collaborate closely with the technical team to continuously enhance the customer journey and online sales performance.
Key responsibilities
- Own digital revenue growth and customer acquisition.
- Develop and execute the digital growth strategy and deliver revenue targets.
- Identify opportunities to increase online sales and profitability.
- Develop and implement SEO strategy, improve organic rankings and resolve technical SEO issues.
- Analyse customer journeys and optimise conversion rates across landing, product and checkout pages.
- Manage and optimise Google Ads and Microsoft Bing Ads campaigns to improve ROAS and CPA.
- Drive ongoing website optimisation, brief developers on new pages and prioritise improvements based on commercial impact.
- Monitor website, campaign and sales performance, maintain accurate tracking and turn data into actionable recommendations.
- Lead and develop the marketing and sales team, set priorities and foster a collaborative, high‑performing culture.
Required profile
- 5+ years of experience in digital, growth or performance marketing.
- Proven track record of driving online revenue growth.
- Previous team leadership or management experience.
- Strong analytical and problem‑solving abilities.
Required skills
- Strong SEO knowledge.
- Hands‑on PPC experience (Google Ads, Microsoft Bing Ads).
- Conversion Rate Optimisation (CRO) expertise.
- Understanding of website UX and customer journeys.
- Marketing automation and CRM platforms.
- Familiarity with AI tools applied to digital marketing.
What we offer
- Competitive salary based on experience.
- Flexible working hours.
- An office‑based, collaborative environment where decisions are made quickly.
- A hands‑on role with real ownership of digital growth and revenue.
- Opportunity to make a measurable impact in a growing technology business.
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Published 6 hours ago
Expires 1 month from now
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1-grid
Cape Town