Digital Data Analyst – Tagging & AI‑Enhanced Ecommerce Insights

About the role

Rainmaker Media is building Africa’s first precision retail media service and needs a skilled Digital Data Analyst to streamline data acquisition, manage tagging infrastructure, and deliver AI‑enhanced ecommerce insights.

Key responsibilities

• Implement and manage digital tracking solutions using Google Tag Manager and related technologies.
• Maintain and optimise AppsFlyer setups for accurate mobile app attribution.
• Ensure precise data capture across all digital touchpoints for attribution, conversion tracking and audience segmentation.
• Conduct regular audits of tags and SDKs to uphold data hygiene and comply with privacy regulations such as POPIA.
• Collaborate with technical teams to troubleshoot tracking issues and deploy server‑side tagging where needed.
• Develop comprehensive ecommerce reporting frameworks covering acquisition to retention.
• Create and maintain automated dashboards in Looker Studio, Power BI or similar tools.
• Provide ad‑hoc analysis to support the Group Digital Media team.
• Leverage AI tools for faster data processing, predictive modelling and advanced visualisation.

Required profile

• Degree or diploma in Statistics, Mathematics, Economics or a related quantitative field (marketing/media degrees accepted with technical certification).
• At least 5 years of experience in technical data analysis or performance insights.
• Proven ability to manage complex digital datasets and drive ROI optimisation.
• Expert knowledge of the Google Marketing Platform (GA4, BigQuery, DV360, GAM) and Meta Business Suite.
• Deep understanding of tracking implementation, server‑side tagging and verification tools.

Required skills

• Google Tag Manager
• AppsFlyer
• GA4
• BigQuery
• DV360
• Google Ad Manager (GAM)
• Meta Business Suite
• Looker Studio
• Power BI
• AI‑enhancement tools for data processing