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Digital Data Analyst – Tagging & AI‑Enhanced Ecommerce Insights

ShopriteX · Brackenfell

Senior 🇬🇧 English
Google Tag Manager AppsFlyer GA4 BigQuery DV360 Meta Business Suite Looker Studio Power BI AI tools

Job description

About the role

Rainmaker Media is building Africa’s first precision retail media service and needs a skilled Digital Data Analyst to streamline data acquisition, manage tagging infrastructure, and deliver AI‑enhanced ecommerce insights.

Key responsibilities

  • Implement and manage digital tracking solutions using Google Tag Manager and related technologies.
  • Maintain and optimise AppsFlyer setups for accurate mobile app attribution.
  • Ensure precise data capture across all digital touchpoints for attribution, conversion tracking and audience segmentation.
  • Conduct regular audits of tags and SDKs to uphold data hygiene and comply with privacy regulations such as POPIA.
  • Collaborate with technical teams to troubleshoot tracking issues and deploy server‑side tagging where needed.
  • Develop comprehensive ecommerce reporting frameworks covering acquisition to retention.
  • Create and maintain automated dashboards in Looker Studio, Power BI or similar tools.
  • Provide ad‑hoc analysis to support the Group Digital Media team.
  • Leverage AI tools for faster data processing, predictive modelling and advanced visualisation.

Required profile

  • Degree or diploma in Statistics, Mathematics, Economics or a related quantitative field (marketing/media degrees accepted with technical certification).
  • At least 5 years of experience in technical data analysis or performance insights.
  • Proven ability to manage complex digital datasets and drive ROI optimisation.
  • Expert knowledge of the Google Marketing Platform (GA4, BigQuery, DV360, GAM) and Meta Business Suite.
  • Deep understanding of tracking implementation, server‑side tagging and verification tools.

Required skills

  • Google Tag Manager
  • AppsFlyer
  • GA4
  • BigQuery
  • DV360
  • Google Ad Manager (GAM)
  • Meta Business Suite
  • Looker Studio
  • Power BI
  • AI‑enhancement tools for data processing

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Published 3 months ago

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Brackenfell