Customer Relations Manager (FMCG/Wholesale Foods)

About the role

The Customer Relations Manager will drive divisional sales growth, manage promotions and incentives, and ensure excellent communication with customers, suppliers and internal departments.

Key responsibilities

• Drive sales growth and achieve sales targets across the division.
• Manage promotions, deals, incentives and monitor strike rates.
• Identify new business opportunities and collaborate with buyers and stakeholders.
• Support customers with competitive pricing and promotional activities.
• Maintain communication with customers, suppliers and internal teams, resolving pricing, stock and delivery issues promptly.
• Lead, motivate, train and develop a team of Customer Relations Consultants, conducting daily stand‑ups and regular performance reviews.
• Monitor workload, attendance and employee development while maintaining departmental controls and accurate documentation.
• Produce regular reports on open orders, promotional performance, supplier sales ratios and system maintenance.

Required profile

• Recent experience as a Customer Relations Manager in the FMCG or wholesale foods industry.
• Proven track record of managing a team of Customer Consultants or Sales Representatives.
• Demonstrated ability to drive operational efficiency, sales growth and stakeholder satisfaction.
• Strong sales skills with a history of exceeding targets.
• Advanced Excel proficiency.